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Published May 16, 2023 / Public health

Fake medicines: Fight the Fakes Alliance calls for action


Geneva, 16 May 2023 - Ahead of the 76th World Health Assembly, the Fight the Fakes Alliance  has issued a call to action, urging all those with the authority and capacity to take concrete steps to prevent, detect and respond to the fight against substandard and falsified medical products (SFMP), as well as the active ingredients and excipients used in their manufacture. This fight is one of the strategic priorities of the Member States of the World Health Organisation.

Call to action campaign, © Alliance Fight the Fakes.

Launched at a dinner-debate jointly organised by Merck Laboratories, the Cercle diplomatique de Genève and the Brazzaville Foundation, echoes the messages of Dr. Tedros Adhanom Ghebreyesus, who insists that global access to safe, quality medical products is the cornerstone of realisation universal health coverage (UHC). The Sustainable Development Goals (SDGs) emphasise quality as a central element of Universal Health Coverage (UHC). Thus, in target 3.8 of the SDGs, countries are called upon to establish UHC, including protection against financial risks and access to quality essential health services.


In this appeal, the Fight the Fakes Alliance advocates several actions in terms of prevention, detection and response, with the aim of controlling and minimising the influx of substandard and falsified medical products, and thus enabling everyone to have access to safe, quality medicines.


The Alliance (aka "Fight the Fakes") is a multi-stakeholder association including partners from across the medicines supply chain, which aims to raise awareness and influence change in relation to counterfeit and substandard medicines. Brazzaville Foundation is member of the executive board since February 2022.